Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia

Aim of this research is to investigate the multidimensionality of knowledge management (KM) practices and its relationship with customer relationship management (CRM) metrics in Malaysian financial sector.

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Bibliographic Details
Main Author:	Lim, Hong Woo
Format:	Thesis
Published:	2010
Subjects:	HD28-70 Management Industrial Management
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id	my-mmu-ep.1751
record_format	uketd_dc
spelling	my-mmu-ep.17512010-11-10T10:17:10Z Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia 2010-08 Lim, Hong Woo HD28-70 Management. Industrial Management Aim of this research is to investigate the multidimensionality of knowledge management (KM) practices and its relationship with customer relationship management (CRM) metrics in Malaysian financial sector. 2010-08 Thesis http://shdl.mmu.edu.my/1751/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Lim, Hong Woo Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia
description	Aim of this research is to investigate the multidimensionality of knowledge management (KM) practices and its relationship with customer relationship management (CRM) metrics in Malaysian financial sector.
format	Thesis
qualification_level	Master's degree
author	Lim, Hong Woo
author_facet	Lim, Hong Woo
author_sort	Lim, Hong Woo
title	Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia
title_short	Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia
title_full	Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia
title_fullStr	Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia
title_full_unstemmed	Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia
title_sort	knowledge management as a strategic approach in enhancing customer relationship management : a case analysis of financial industry in malaysia
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2010
_version_	1747829446742638592

Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia

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