Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia
The main purpose of this research is to ascertain the factors contributing to alliance success and examine the relationship between the variables.
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2010
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my-mmu-ep.17622010-11-11T09:13:12Z Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia 2010-08 Khor, Siu Gek HD61 Risk in industry. Risk management The main purpose of this research is to ascertain the factors contributing to alliance success and examine the relationship between the variables. 2010-08 Thesis http://shdl.mmu.edu.my/1762/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HD61 Risk in industry Risk management |
| spellingShingle |
HD61 Risk in industry Risk management Khor, Siu Gek Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia |
| description |
The main purpose of this research is to ascertain the factors contributing to alliance success and examine the relationship between the variables.
|
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Khor, Siu Gek |
| author_facet |
Khor, Siu Gek |
| author_sort |
Khor, Siu Gek |
| title |
Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia |
| title_short |
Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia |
| title_full |
Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia |
| title_fullStr |
Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia |
| title_full_unstemmed |
Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia |
| title_sort |
factors contributing to the success of strategic alliance in penetrating new markets: a study of multinational corporations in malaysia |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2010 |
| _version_ |
1747829449426993152 |