Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia

Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia

The main purpose of this research is to ascertain the factors contributing to alliance success and examine the relationship between the variables.

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书目详细资料
主要作者:	Khor, Siu Gek
格式:	Thesis
出版:	2010
主题:	HD61 Risk in industry Risk management
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