Determinants of Quality Improvement in Banking Service Through Customer Loyalty Approach
The aim of this research was to examining the determinants of quality improvement in banking service through customer loyalty approach. The significance of this research is intended to help the bank\'s managers to identify the determinants of quality of the services that offer by the bank based...
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2010
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my-mmu-ep.17652010-11-12T10:19:40Z Determinants of Quality Improvement in Banking Service Through Customer Loyalty Approach 2010-08 Forouhandeh, Behnam HG Finance The aim of this research was to examining the determinants of quality improvement in banking service through customer loyalty approach. The significance of this research is intended to help the bank\'s managers to identify the determinants of quality of the services that offer by the bank based on the customer satisfaction experience and consequently regarding to the loyalty intention approach. 2010-08 Thesis http://shdl.mmu.edu.my/1765/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HG Finance |
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HG Finance Forouhandeh, Behnam Determinants of Quality Improvement in Banking Service Through Customer Loyalty Approach |
| description |
The aim of this research was to examining the determinants of quality improvement in banking service through customer loyalty approach. The significance of this research is intended to help the bank\'s managers to identify the determinants of quality of the services that offer by the bank based on the customer satisfaction experience and consequently regarding to the loyalty intention approach. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Forouhandeh, Behnam |
| author_facet |
Forouhandeh, Behnam |
| author_sort |
Forouhandeh, Behnam |
| title |
Determinants of Quality Improvement in Banking Service Through Customer Loyalty Approach |
| title_short |
Determinants of Quality Improvement in Banking Service Through Customer Loyalty Approach |
| title_full |
Determinants of Quality Improvement in Banking Service Through Customer Loyalty Approach |
| title_fullStr |
Determinants of Quality Improvement in Banking Service Through Customer Loyalty Approach |
| title_full_unstemmed |
Determinants of Quality Improvement in Banking Service Through Customer Loyalty Approach |
| title_sort |
determinants of quality improvement in banking service through customer loyalty approach |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2010 |
| _version_ |
1747829450167287808 |