The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia

The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia

This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction.

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Bibliographic Details
Main Author: Mirzaei, Soodeh
Format: Thesis
Published: 2010
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.1766
record_format uketd_dc
spelling my-mmu-ep.17662010-11-12T10:03:09Z The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia 2010-08 Mirzaei, Soodeh HF5410-5417.5 Marketing. Distribution of products This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction. 2010-08 Thesis http://shdl.mmu.edu.my/1766/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Mirzaei, Soodeh
The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia
description This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction.
format Thesis
qualification_level Master's degree
author Mirzaei, Soodeh
author_facet Mirzaei, Soodeh
author_sort Mirzaei, Soodeh
title The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia
title_short The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia
title_full The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia
title_fullStr The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia
title_full_unstemmed The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia
title_sort influences of service quality and satisfaction on loyalty intention: a study of an online bookstore in malaysia
granting_institution Multimedia University
granting_department Research Library
publishDate 2010
_version_ 1747829450410557440

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