Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia

This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve compet...

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Bibliographic Details
Main Author:	May, Leong Chuay
Format:	Thesis
Published:	2003
Subjects:	HE Transportation and Communications
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id	my-mmu-ep.1807
record_format	uketd_dc
spelling	my-mmu-ep.18072011-04-06T08:21:56Z Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia 2003-08 May, Leong Chuay HE Transportation and Communications This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve competitive advantage. 2003-08 Thesis http://shdl.mmu.edu.my/1807/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HE Transportation and Communications
spellingShingle	HE Transportation and Communications May, Leong Chuay Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia
description	This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve competitive advantage.
format	Thesis
qualification_level	Master's degree
author	May, Leong Chuay
author_facet	May, Leong Chuay
author_sort	May, Leong Chuay
title	Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia
title_short	Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia
title_full	Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia
title_fullStr	Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia
title_full_unstemmed	Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia
title_sort	soaring high into the blue sky-airasia, the first low-fares, no-frills airline in malaysia
granting_institution	University of Multimedia
granting_department	Research Library
publishDate	2003
_version_	1747829456995614720

Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia

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