Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia
This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve compet...
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my-mmu-ep.18072011-04-06T08:21:56Z Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia 2003-08 May, Leong Chuay HE Transportation and Communications This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve competitive advantage. 2003-08 Thesis http://shdl.mmu.edu.my/1807/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HE Transportation and Communications |
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HE Transportation and Communications May, Leong Chuay Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia |
| description |
This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve competitive advantage. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
May, Leong Chuay |
| author_facet |
May, Leong Chuay |
| author_sort |
May, Leong Chuay |
| title |
Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia |
| title_short |
Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia |
| title_full |
Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia |
| title_fullStr |
Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia |
| title_full_unstemmed |
Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia |
| title_sort |
soaring high into the blue sky-airasia, the first low-fares, no-frills airline in malaysia |
| granting_institution |
University of Multimedia |
| granting_department |
Research Library |
| publishDate |
2003 |
| _version_ |
1747829456995614720 |