Consumer Perception On Oil Commodity: Brand Image Of Shell
This paper is an exploratory study focused on Shells brand in the oil commodity market in Malaysia, more specifically in the states of Kuala Lumpur and Selangor. It presents empirical evidence of consumers perception in terms of brand attributes such as brand personality, perceived value with brand...
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my-mmu-ep.18162011-05-30T08:09:11Z Consumer Perception On Oil Commodity: Brand Image Of Shell 2007-04 Migin, Melissa Wendy HF5410-5417.5 Marketing. Distribution of products This paper is an exploratory study focused on Shells brand in the oil commodity market in Malaysia, more specifically in the states of Kuala Lumpur and Selangor. It presents empirical evidence of consumers perception in terms of brand attributes such as brand personality, perceived value with brand image. Moreover, this study will investigate the relationship between brand image and brand loyalty. 2007-04 Thesis http://shdl.mmu.edu.my/1816/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF5410-5417.5 Marketing Distribution of products |
| spellingShingle |
HF5410-5417.5 Marketing Distribution of products Migin, Melissa Wendy Consumer Perception On Oil Commodity: Brand Image Of Shell |
| description |
This paper is an exploratory study focused on Shells brand in the oil commodity market in Malaysia, more specifically in the states of Kuala Lumpur and Selangor. It presents empirical evidence of consumers perception in terms of brand attributes such as brand personality, perceived value with brand image. Moreover, this study will investigate the relationship between brand image and brand loyalty. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Migin, Melissa Wendy |
| author_facet |
Migin, Melissa Wendy |
| author_sort |
Migin, Melissa Wendy |
| title |
Consumer Perception On Oil Commodity: Brand Image Of Shell |
| title_short |
Consumer Perception On Oil Commodity: Brand Image Of Shell |
| title_full |
Consumer Perception On Oil Commodity: Brand Image Of Shell |
| title_fullStr |
Consumer Perception On Oil Commodity: Brand Image Of Shell |
| title_full_unstemmed |
Consumer Perception On Oil Commodity: Brand Image Of Shell |
| title_sort |
consumer perception on oil commodity: brand image of shell |
| granting_institution |
University of Multimedia |
| granting_department |
http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| publishDate |
2007 |
| _version_ |
1747829458948063232 |