Key Determinants Of Online Repurchase Intentions In Malaysia
The objective of this research is to determine the factors that influence consumers\' intention to repurchase products and services online in Malaysia so that firms can provide more functional services based on customers\' requirements.This research provide useful information for online bu...
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2010
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my-mmu-ep.18442011-07-19T06:31:19Z Key Determinants Of Online Repurchase Intentions In Malaysia 2010-12 Lee, Chai Har HF5410-5417.5 Marketing. Distribution of products The objective of this research is to determine the factors that influence consumers\' intention to repurchase products and services online in Malaysia so that firms can provide more functional services based on customers\' requirements.This research provide useful information for online businesses in developing key responses to consumers\' needs and in building critical capabilities to create and maintain competitive positions in the marketplace. 2010-12 Thesis http://shdl.mmu.edu.my/1844/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Lee, Chai Har Key Determinants Of Online Repurchase Intentions In Malaysia |
| description |
The objective of this research is to determine the factors that influence consumers\' intention to repurchase products and services online in Malaysia so that firms can provide more functional services based on customers\' requirements.This research provide useful information for online businesses in developing key responses to consumers\' needs and in building critical capabilities to create and maintain competitive positions in the marketplace. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Lee, Chai Har |
| author_facet |
Lee, Chai Har |
| author_sort |
Lee, Chai Har |
| title |
Key Determinants Of Online Repurchase Intentions In Malaysia |
| title_short |
Key Determinants Of Online Repurchase Intentions In Malaysia |
| title_full |
Key Determinants Of Online Repurchase Intentions In Malaysia |
| title_fullStr |
Key Determinants Of Online Repurchase Intentions In Malaysia |
| title_full_unstemmed |
Key Determinants Of Online Repurchase Intentions In Malaysia |
| title_sort |
key determinants of online repurchase intentions in malaysia |
| granting_institution |
University of Multimedia |
| granting_department |
Research Library |
| publishDate |
2010 |
| _version_ |
1747829465035046912 |