Case Study Of Consumer Broadband Product Launch For Maxis
This case study is done to understand the effectiveness of the comprehensive consumer broadband product launch process for a large multinational enterprise like Maxis as compared other broadband providers.This project was written based on secondary data and also from first hand data colletcted from...
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2007
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my-mmu-ep.18622011-07-19T03:37:31Z Case Study Of Consumer Broadband Product Launch For Maxis 2007-01 Singh, Hargharan HF5410-5417.5 Marketing. Distribution of products This case study is done to understand the effectiveness of the comprehensive consumer broadband product launch process for a large multinational enterprise like Maxis as compared other broadband providers.This project was written based on secondary data and also from first hand data colletcted from survey. The purpose for the survey was to gauge the awareness among Malaysian people on broadband, identify the key value for broadband and customers\' needs and wants. 2007-01 Thesis http://shdl.mmu.edu.my/1862/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Singh, Hargharan Case Study Of Consumer Broadband Product Launch For Maxis |
| description |
This case study is done to understand the effectiveness of the comprehensive consumer broadband product launch process for a large multinational enterprise like Maxis as compared other broadband providers.This project was written based on secondary data and also from first hand data colletcted from survey. The purpose for the survey was to gauge the awareness among Malaysian people on broadband, identify the key value for broadband and customers\' needs and wants. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Singh, Hargharan |
| author_facet |
Singh, Hargharan |
| author_sort |
Singh, Hargharan |
| title |
Case Study Of Consumer Broadband Product Launch For Maxis |
| title_short |
Case Study Of Consumer Broadband Product Launch For Maxis |
| title_full |
Case Study Of Consumer Broadband Product Launch For Maxis |
| title_fullStr |
Case Study Of Consumer Broadband Product Launch For Maxis |
| title_full_unstemmed |
Case Study Of Consumer Broadband Product Launch For Maxis |
| title_sort |
case study of consumer broadband product launch for maxis |
| granting_institution |
University of Multimedia |
| granting_department |
Research Library |
| publishDate |
2007 |
| _version_ |
1747829468699820032 |