Perceived Values Of Mobile Banking In Malaysia

Perceived Values Of Mobile Banking In Malaysia

This study examined consumer behaviour influencing mobile banking choice on the basis of consumer choice behaviour model. There are 5 perceived values; functional value, social value, emotional value, epistemic value and conditional value. This study is to find out the factors that influence the pre...

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Bibliographic Details
Main Author: Muhammad, Fazil
Format: Thesis
Published: 2007
Subjects:
HG Finance
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id my-mmu-ep.1867
record_format uketd_dc
spelling my-mmu-ep.18672011-07-19T03:35:40Z Perceived Values Of Mobile Banking In Malaysia 2007-12 Muhammad, Fazil HG Finance This study examined consumer behaviour influencing mobile banking choice on the basis of consumer choice behaviour model. There are 5 perceived values; functional value, social value, emotional value, epistemic value and conditional value. This study is to find out the factors that influence the preference of consumers with regards to mobile banking. This study will provide assistance for management of financial institutions and service developers in order to attract consumers in competitive financial service environment. 2007-12 Thesis http://shdl.mmu.edu.my/1867/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HG Finance
spellingShingle HG Finance
Muhammad, Fazil
Perceived Values Of Mobile Banking In Malaysia
description This study examined consumer behaviour influencing mobile banking choice on the basis of consumer choice behaviour model. There are 5 perceived values; functional value, social value, emotional value, epistemic value and conditional value. This study is to find out the factors that influence the preference of consumers with regards to mobile banking. This study will provide assistance for management of financial institutions and service developers in order to attract consumers in competitive financial service environment.
format Thesis
qualification_level Master's degree
author Muhammad, Fazil
author_facet Muhammad, Fazil
author_sort Muhammad, Fazil
title Perceived Values Of Mobile Banking In Malaysia
title_short Perceived Values Of Mobile Banking In Malaysia
title_full Perceived Values Of Mobile Banking In Malaysia
title_fullStr Perceived Values Of Mobile Banking In Malaysia
title_full_unstemmed Perceived Values Of Mobile Banking In Malaysia
title_sort perceived values of mobile banking in malaysia
granting_institution University of Multimedia
granting_department Research Library
publishDate 2007
_version_ 1747829469691772928

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