Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry

Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry

The objectives of this study are to provide overview of service quality and discuss its relationship with customer behavioral intentions in Malaysian telecommunication industry; assess the service quality level of Malaysian telecommunication companies in term of its selected dimensions. The resullt...

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Bibliographic Details
Main Author: Tahir, Khafiz
Format: Thesis
Published: 2004
Subjects:
HE Transportation and Communications
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id my-mmu-ep.1868
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spelling my-mmu-ep.18682011-07-19T03:35:18Z Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry 2004-04 Tahir, Khafiz HE Transportation and Communications The objectives of this study are to provide overview of service quality and discuss its relationship with customer behavioral intentions in Malaysian telecommunication industry; assess the service quality level of Malaysian telecommunication companies in term of its selected dimensions. The resullt indicate that service quality do not have direct impact to the customer behavioral intentions and market leadership. 2004-04 Thesis http://shdl.mmu.edu.my/1868/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Tahir, Khafiz
Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry
description The objectives of this study are to provide overview of service quality and discuss its relationship with customer behavioral intentions in Malaysian telecommunication industry; assess the service quality level of Malaysian telecommunication companies in term of its selected dimensions. The resullt indicate that service quality do not have direct impact to the customer behavioral intentions and market leadership.
format Thesis
qualification_level Master's degree
author Tahir, Khafiz
author_facet Tahir, Khafiz
author_sort Tahir, Khafiz
title Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry
title_short Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry
title_full Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry
title_fullStr Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry
title_full_unstemmed Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry
title_sort impact of service quality on customer behavioral intention in malaysia telecommunication industry
granting_institution University of Multimedia
granting_department Research Library
publishDate 2004
_version_ 1747829469932945408

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