An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad
This research focuses on its three main channels of distribution that offers insurance products and services capable to penetrate to the ever-changing economic environment. It will also give us an insight as to how Great Eastern contributes to the economic activities in so far the insurance is conce...
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Main Author: | Cheong, Yew Wing |
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Format: | Thesis |
Published: |
2009
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