Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective

Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective

This study based on primary data collected from 300 sample respondents. The survey shows that more than half of the respondents have made online purchase before, and most of the experienced online purchasers are male, young, and highly educated.

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Bibliographic Details
Main Author: Lim , Sin Lu
Format: Thesis
Published: 2009
Subjects:
HF5546-5548.6 Office management
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id my-mmu-ep.279
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spelling my-mmu-ep.2792010-04-20T10:00:32Z Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective 2009-12 Lim , Sin Lu HF5546-5548.6 Office management This study based on primary data collected from 300 sample respondents. The survey shows that more than half of the respondents have made online purchase before, and most of the experienced online purchasers are male, young, and highly educated. 2009-12 Thesis http://shdl.mmu.edu.my/279/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5546-5548.6 Office management
spellingShingle HF5546-5548.6 Office management
Lim , Sin Lu
Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
description This study based on primary data collected from 300 sample respondents. The survey shows that more than half of the respondents have made online purchase before, and most of the experienced online purchasers are male, young, and highly educated.
format Thesis
qualification_level Master's degree
author Lim , Sin Lu
author_facet Lim , Sin Lu
author_sort Lim , Sin Lu
title Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
title_short Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
title_full Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
title_fullStr Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
title_full_unstemmed Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
title_sort online purchasing patterns and intention to purchase through internet : a study on malaysian consumers' perspective
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829097281617920

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