Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques

Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques

This research is aimed to specify the characteristics resulting in attrition of customer, as the most valuable property of an organization, and in this path attempts have been carried out to identify these characteristics by selecting a reliable model using past experiences and research, and finally...

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Bibliographic Details
Main Author: Seyed Danesh, Mir Mohammad
Format: Thesis
Published: 2011
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.2992
record_format uketd_dc
spelling my-mmu-ep.29922011-09-26T03:47:52Z Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques 2011-04 Seyed Danesh, Mir Mohammad HF5410-5417.5 Marketing. Distribution of products This research is aimed to specify the characteristics resulting in attrition of customer, as the most valuable property of an organization, and in this path attempts have been carried out to identify these characteristics by selecting a reliable model using past experiences and research, and finally to test this model. employing real data, in one of Iranian mobile communications operators. 2011-04 Thesis http://shdl.mmu.edu.my/2992/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Seyed Danesh, Mir Mohammad
Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques
description This research is aimed to specify the characteristics resulting in attrition of customer, as the most valuable property of an organization, and in this path attempts have been carried out to identify these characteristics by selecting a reliable model using past experiences and research, and finally to test this model. employing real data, in one of Iranian mobile communications operators.
format Thesis
qualification_level Master's degree
author Seyed Danesh, Mir Mohammad
author_facet Seyed Danesh, Mir Mohammad
author_sort Seyed Danesh, Mir Mohammad
title Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques
title_short Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques
title_full Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques
title_fullStr Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques
title_full_unstemmed Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques
title_sort analyzing effective way of keeping existing customer in service oriented organization with crm by using data mining techniques
granting_institution University of Multimedia
granting_department Research Library
publishDate 2011
_version_ 1747829472595279872

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