The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran

The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran

The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran.

Saved in:

書目詳細資料
主要作者:	Abdollahi, Bita
格式:	Thesis
出版:	2009
主題:	HD Industries Land use Labor
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
由: Abdollahi, Bita
出版: (2009)

A sense-making based model for effective decision making in implementing knowledge management within SMEs in Wuhan, China
由: Liu, Yao
出版: (2011)

Enhancing decision making processes in project monitoring environment in Planning and Development Division, Ministry of Health
由: Enggong, Lornie
出版: (2004)

Factors influencing consumers’ decision making to purchase dates in Malaysia
由: Alqurashi, Qussai Amer
出版: (2015)

Consumer Buying Decision Process : A Customer Profile Of Proton Cars Buyers From 1992 To 1995
由: Phun, James Jin Eng
出版: (1997)

The determinants of strategic management accounting practices for decision making in Malaysian company
由: Nur Falihah, Halilul Rahuman
出版: (2022)

An improvement of operational decision making quality among field operation personnel at Seri Yakin Sdn Bhd (SYSB)
由: Muhamad, Md. Nazlee
出版: (2022)

Determinants of investment decision-making
由: Mahmoud Aldomy, Rakan Fuad
出版: (2015)

Integration and standardization of business and management processes for consumer products utilizing business process reengineering approach
由: Allan Mathews
出版: (2007)

An online pharmacy with decision support feature using analytic hierarchy process
由: Tee , Chai Kin
出版: (2004)

Knowledge Management In Iran Petrochemical Industry
由: Borousan , Ehsan
出版: (2011)

Impact of psychological factors on investment decision in the Malaysian stock market
由: Leong, Yi Wen
出版: (2014)

The effects of advertising expenditure towards China's money demand
由: Yusuf Roy Fitri, B. Mohd Johnny
出版: (2012)

Extended Quality Management Model: A Case In Nargan Co.,Iran
由: Kassaee, Farid
出版: (2012)

A framework of occupational safety and health in construction industries for safety performance in Iran
由: Pourmazaherian, Mehdi
出版: (2020)

Decision support system for rural digital divide programs
由: Ghazali, Fatimah
出版: (2004)

University-industry collaborations and its impact on firm performance
由: Imaduddin, Abidin
出版: (2022)

Impact of women in boardroom on capital structure and firm performance
由: Ng, Jun Hui
出版: (2015)

Effects Of Word Of Mouth On Iran's Photography Industry
由: Zaribaf, Ehsan
出版: (2009)

The development of procurement process framework for Penang hotels industry / Siti Zalipah Ibrahim
由: Ibrahim, Siti Zalipah
出版: (2023)

Investigation of real estate investment decision across demographic groups in Kota Kinabalu
由: Lo, Wan Thin
出版: (2014)

The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market
由: Zakaria, bin Ibrahim.
出版: (2004)

A study of influence of personal factors on consumer behavior in luxury goods in China
由: Shi, Jian
出版: (2012)

Modelling the knowledge management processes for planning and scheduling of construction projects based on state-of-the-art technology
由: Bahtiar, Siti Fazreena Idayu
出版: (2012)

Industrial purchase decision on stretch film : a case study on manufacturing firms in Johor
由: Tan, Kock Un
出版: (1999)

Examining the impact of ceo power in the ownership-sustainability nexus: evidence from malaysian public listed firms
由: Norazlin, Ahmad
出版: (2022)

The impact of gated community on property value in Johor Bahru : case study over year 2005-2009
由: Phang, Yee Kang
出版: (2010)

A study of the hotline complaint service in Kuching City South Council with a view ot making it more effective through action research
由: Loh,, Elizabeth.
出版: (1998)

A case study of two participating companies on the impact of national dual training system (NDTS) implementation on teaching strategies
由: Tokeran, Mohd Faizal
出版: (2016)

The study of socio-economic impact on the project participants, perceptions and attitudes on SALCRA Bratak Oil Palm Estate, Bau project
由: Martin, Kusong
出版: (2002)

A decision support system to select candidates for the computer science degree course based on neural networks
由: Kathitasapathy, Shanmugapathy
出版: (2003)

Identifying skills needs for improving the engagement of the communities in the housing market renewal process: a case study of neighbourhood facilities in Northwest England
由: Kasim, Rozilah
出版: (2007)

Preference Survey Of Generalized Enterprise Knowledge Portal (EKP) Versus Distributed Knowledge Management Portals (DKMPs) : A Case Study In A Software Engineering Division Of A Multinational Company In Malaysia
由: Teh, Sok Wei
出版: (2006)

The impact of social media at work on job performance among government employees : perspective from the stress-strain-outcome and social capital theory
由: Nur Muneerah, Kasim
出版: (2023)

The determining factors of loyalty intention among co-operative members towards consumer co-operatives in Malaysia (IR)
由: Norazlan Hasbullah
出版: (2016)

Impact of airport processing factors on airportservice performance in Abu Dhabi International Airport
由: Bintarish Almheiri, Mansour Mohamed Obaid
出版: (2023)

The impacts of the university policies during covid-19 pandemic towards academic operation, financial, facilities and staff operation in universiti malaysia pahang: A dematel based model
由: Azrizulazmi, Bustan
出版: (2022)

Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu
由: Julius Chia @ Julius Sia
出版: (2014)

Improving the process of capturing clients' needs
由: Ibrahim, Faizah
出版: (2010)

Reengineering of Kuching water board billing process
由: Wong, Soon Sing
出版: (2002)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group