Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia

This study tried to investigate the effect of brand credibility on word of mouth among customers through their satisfaction and loyalty. Word of mouth has been shown to be an important factor in customers\' decision behavior. They reflect by word of mouth positively and negatively. Brand credib...

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Bibliographic Details
Main Author:	Seyed Ghorban, Zahra
Format:	Thesis
Published:	2011
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.3093
record_format	uketd_dc
spelling	my-mmu-ep.30932011-10-18T07:26:38Z Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia 2011-04 Seyed Ghorban, Zahra HF5410-5417.5 Marketing. Distribution of products This study tried to investigate the effect of brand credibility on word of mouth among customers through their satisfaction and loyalty. Word of mouth has been shown to be an important factor in customers\' decision behavior. They reflect by word of mouth positively and negatively. Brand credibility refers to the psychological elements that can influence the customers buying behaviors and it can create positive or negative effect. On the other hand the behaviors that form the word of mouth consider as the informal sharing of any purchase or consumption related information among customers. Word of mouth is considered to consist of two general types: negative and positive word of mouth. Despite there have been studied targeting issues of brand, satisfaction and loyalty, this study included word of mouth to these issues to fill the existing gap in the internet service providers in Malaysia. 2011-04 Thesis http://shdl.mmu.edu.my/3093/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Seyed Ghorban, Zahra Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia
description	This study tried to investigate the effect of brand credibility on word of mouth among customers through their satisfaction and loyalty. Word of mouth has been shown to be an important factor in customers\' decision behavior. They reflect by word of mouth positively and negatively. Brand credibility refers to the psychological elements that can influence the customers buying behaviors and it can create positive or negative effect. On the other hand the behaviors that form the word of mouth consider as the informal sharing of any purchase or consumption related information among customers. Word of mouth is considered to consist of two general types: negative and positive word of mouth. Despite there have been studied targeting issues of brand, satisfaction and loyalty, this study included word of mouth to these issues to fill the existing gap in the internet service providers in Malaysia.
format	Thesis
qualification_level	Master's degree
author	Seyed Ghorban, Zahra
author_facet	Seyed Ghorban, Zahra
author_sort	Seyed Ghorban, Zahra
title	Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia
title_short	Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia
title_full	Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia
title_fullStr	Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia
title_full_unstemmed	Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia
title_sort	study on effect of brand credibility on word of mouth with reference to internet service provider in malaysia
granting_institution	University of Multimedia
granting_department	Research Library
publishDate	2011
_version_	1747829473803239424

Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia

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