Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia
This study tried to investigate the effect of brand credibility on word of mouth among customers through their satisfaction and loyalty. Word of mouth has been shown to be an important factor in customers\' decision behavior. They reflect by word of mouth positively and negatively. Brand credib...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| منشور في: |
2011
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
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