Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket
This study examines the factors that influence customer's decision-making in choosing Alfa supermarket. This study intends to identify the role of dimensional attributes of supermarket that influence consumer decision in choosing Alfa supermarket, and to know which one is more dominant / import...
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my-mmu-ep.3142010-05-14T08:45:17Z Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket 2009-12 Hadiwidjaja, Meilany HF Commerce This study examines the factors that influence customer's decision-making in choosing Alfa supermarket. This study intends to identify the role of dimensional attributes of supermarket that influence consumer decision in choosing Alfa supermarket, and to know which one is more dominant / important among the dimensional attributes of the supermarket. 2009-12 Thesis http://shdl.mmu.edu.my/314/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
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HF Commerce |
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HF Commerce Hadiwidjaja, Meilany Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket |
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This study examines the factors that influence customer's decision-making in choosing Alfa supermarket. This study intends to identify the role of dimensional attributes of supermarket that influence consumer decision in choosing Alfa supermarket, and to know which one is more dominant / important among the dimensional attributes of the supermarket. |
format |
Thesis |
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Master's degree |
author |
Hadiwidjaja, Meilany |
author_facet |
Hadiwidjaja, Meilany |
author_sort |
Hadiwidjaja, Meilany |
title |
Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket |
title_short |
Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket |
title_full |
Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket |
title_fullStr |
Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket |
title_full_unstemmed |
Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket |
title_sort |
effects of self service attributes on consumer decision in choosing a supermarket |
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Multimedia University |
granting_department |
Research Library |
publishDate |
2009 |
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1747829104334340096 |