Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket

This study examines the factors that influence customer's decision-making in choosing Alfa supermarket. This study intends to identify the role of dimensional attributes of supermarket that influence consumer decision in choosing Alfa supermarket, and to know which one is more dominant / import...

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Main Author: Hadiwidjaja, Meilany
Format: Thesis
Published: 2009
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id my-mmu-ep.314
record_format uketd_dc
spelling my-mmu-ep.3142010-05-14T08:45:17Z Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket 2009-12 Hadiwidjaja, Meilany HF Commerce This study examines the factors that influence customer's decision-making in choosing Alfa supermarket. This study intends to identify the role of dimensional attributes of supermarket that influence consumer decision in choosing Alfa supermarket, and to know which one is more dominant / important among the dimensional attributes of the supermarket. 2009-12 Thesis http://shdl.mmu.edu.my/314/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF Commerce
spellingShingle HF Commerce
Hadiwidjaja, Meilany
Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket
description This study examines the factors that influence customer's decision-making in choosing Alfa supermarket. This study intends to identify the role of dimensional attributes of supermarket that influence consumer decision in choosing Alfa supermarket, and to know which one is more dominant / important among the dimensional attributes of the supermarket.
format Thesis
qualification_level Master's degree
author Hadiwidjaja, Meilany
author_facet Hadiwidjaja, Meilany
author_sort Hadiwidjaja, Meilany
title Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket
title_short Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket
title_full Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket
title_fullStr Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket
title_full_unstemmed Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket
title_sort effects of self service attributes on consumer decision in choosing a supermarket
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829104334340096