Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement

In this research, the objectives would be to make a research of the concept of customer retention and its importance in business success and enhanced profitability. This paper also aspires to research about the strategies that Malaysian companies use in order to retain a loyal customer base and to m...

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Bibliographic Details
Main Author: Abdulrahman M, Alaliani Reem
Format: Thesis
Published: 2009
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