Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia
This research has been designed to examine the factors that are capable of influencing the consumers\' Green Purchasing Behavior in the context of the Malaysians\' Generation Y.
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| Format: | Thesis |
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2011
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| Summary: | This research has been designed to examine the factors that are capable of influencing the consumers\' Green Purchasing Behavior in the context of the Malaysians\' Generation Y. |
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