Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia
This research has been designed to examine the factors that are capable of influencing the consumers\' Green Purchasing Behavior in the context of the Malaysians\' Generation Y.
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2011
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my-mmu-ep.32922011-10-21T01:42:46Z Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia 2011-04 Chong , Tun Cheng GE Environmental Sciences (General) This research has been designed to examine the factors that are capable of influencing the consumers\' Green Purchasing Behavior in the context of the Malaysians\' Generation Y. 2011-04 Thesis http://shdl.mmu.edu.my/3292/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
GE Environmental Sciences (General) |
| spellingShingle |
GE Environmental Sciences (General) Chong , Tun Cheng Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia |
| description |
This research has been designed to examine the factors that are capable of influencing the consumers\' Green Purchasing Behavior in the context of the Malaysians\' Generation Y. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Chong , Tun Cheng |
| author_facet |
Chong , Tun Cheng |
| author_sort |
Chong , Tun Cheng |
| title |
Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia |
| title_short |
Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia |
| title_full |
Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia |
| title_fullStr |
Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia |
| title_full_unstemmed |
Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia |
| title_sort |
factors influencing gen-y green purchasing behavior in malaysia |
| granting_institution |
University of Multimedia |
| granting_department |
Research Library |
| publishDate |
2011 |
| _version_ |
1747829475765125120 |