Case Study Of Chinese Haier\'s Development Strategy

Case Study Of Chinese Haier\'s Development Strategy

This project discusses the development strategy of Chinese Haier, including famous brand strategy, diversification strategy, internationalization strategy and globalization brand strategy. In the end, get the reason of the Chinese Haier\'s success. Those can be great helpful to develop the inte...

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Bibliographic Details
Main Author: Xu, Min
Format: Thesis
Published: 2008
Subjects:
HD61 Risk in industry
Risk management
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id my-mmu-ep.3295
record_format uketd_dc
spelling my-mmu-ep.32952011-11-10T01:09:24Z Case Study Of Chinese Haier\'s Development Strategy 2008-04 Xu, Min HD61 Risk in industry. Risk management This project discusses the development strategy of Chinese Haier, including famous brand strategy, diversification strategy, internationalization strategy and globalization brand strategy. In the end, get the reason of the Chinese Haier\'s success. Those can be great helpful to develop the international market for Chinese company, at the same time also can present theory and practice guidance for dealing with the chance and the challenge of the WTO. 2008-04 Thesis http://shdl.mmu.edu.my/3295/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HD61 Risk in industry
Risk management
spellingShingle HD61 Risk in industry
Risk management
Xu, Min
Case Study Of Chinese Haier\'s Development Strategy
description This project discusses the development strategy of Chinese Haier, including famous brand strategy, diversification strategy, internationalization strategy and globalization brand strategy. In the end, get the reason of the Chinese Haier\'s success. Those can be great helpful to develop the international market for Chinese company, at the same time also can present theory and practice guidance for dealing with the chance and the challenge of the WTO.
format Thesis
qualification_level Master's degree
author Xu, Min
author_facet Xu, Min
author_sort Xu, Min
title Case Study Of Chinese Haier\'s Development Strategy
title_short Case Study Of Chinese Haier\'s Development Strategy
title_full Case Study Of Chinese Haier\'s Development Strategy
title_fullStr Case Study Of Chinese Haier\'s Development Strategy
title_full_unstemmed Case Study Of Chinese Haier\'s Development Strategy
title_sort case study of chinese haier\'s development strategy
granting_institution University of Multimedia
granting_department Research Library
publishDate 2008
_version_ 1747829476256907264

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