Case Study Of Chinese Haier\'s Development Strategy
This project discusses the development strategy of Chinese Haier, including famous brand strategy, diversification strategy, internationalization strategy and globalization brand strategy. In the end, get the reason of the Chinese Haier\'s success. Those can be great helpful to develop the inte...
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my-mmu-ep.32952011-11-10T01:09:24Z Case Study Of Chinese Haier\'s Development Strategy 2008-04 Xu, Min HD61 Risk in industry. Risk management This project discusses the development strategy of Chinese Haier, including famous brand strategy, diversification strategy, internationalization strategy and globalization brand strategy. In the end, get the reason of the Chinese Haier\'s success. Those can be great helpful to develop the international market for Chinese company, at the same time also can present theory and practice guidance for dealing with the chance and the challenge of the WTO. 2008-04 Thesis http://shdl.mmu.edu.my/3295/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HD61 Risk in industry Risk management |
| spellingShingle |
HD61 Risk in industry Risk management Xu, Min Case Study Of Chinese Haier\'s Development Strategy |
| description |
This project discusses the development strategy of Chinese Haier, including famous brand strategy, diversification strategy, internationalization strategy and globalization brand strategy. In the end, get the reason of the Chinese Haier\'s success. Those can be great helpful to develop the international market for Chinese company, at the same time also can present theory and practice guidance for dealing with the chance and the challenge of the WTO. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Xu, Min |
| author_facet |
Xu, Min |
| author_sort |
Xu, Min |
| title |
Case Study Of Chinese Haier\'s Development Strategy |
| title_short |
Case Study Of Chinese Haier\'s Development Strategy |
| title_full |
Case Study Of Chinese Haier\'s Development Strategy |
| title_fullStr |
Case Study Of Chinese Haier\'s Development Strategy |
| title_full_unstemmed |
Case Study Of Chinese Haier\'s Development Strategy |
| title_sort |
case study of chinese haier\'s development strategy |
| granting_institution |
University of Multimedia |
| granting_department |
Research Library |
| publishDate |
2008 |
| _version_ |
1747829476256907264 |