Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent

The purpose of this study is to explore consumer\'s perception\'s of Web site quality and, therefore, to find out how we can achieve high customer retention, customer satisfaction, and profitability. This paper presents the results of a survey conducted to assess consumer perceptions and p...

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Bibliographic Details
Main Author:	Kai, Seah Chong
Format:	Thesis
Published:	2003
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.3304
record_format	uketd_dc
spelling	my-mmu-ep.33042011-12-20T07:48:25Z Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent 2003-08 Kai, Seah Chong HF5410-5417.5 Marketing. Distribution of products The purpose of this study is to explore consumer\'s perception\'s of Web site quality and, therefore, to find out how we can achieve high customer retention, customer satisfaction, and profitability. This paper presents the results of a survey conducted to assess consumer perceptions and preferences for commercial Web sites. 2003-08 Thesis http://shdl.mmu.edu.my/3304/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Kai, Seah Chong Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent
description	The purpose of this study is to explore consumer\'s perception\'s of Web site quality and, therefore, to find out how we can achieve high customer retention, customer satisfaction, and profitability. This paper presents the results of a survey conducted to assess consumer perceptions and preferences for commercial Web sites.
format	Thesis
qualification_level	Master's degree
author	Kai, Seah Chong
author_facet	Kai, Seah Chong
author_sort	Kai, Seah Chong
title	Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent
title_short	Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent
title_full	Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent
title_fullStr	Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent
title_full_unstemmed	Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent
title_sort	consumer perceptions of web site quality: indicators of customer loyalty intent
granting_institution	University of Multimedia
granting_department	Research Library
publishDate	2003
_version_	1747829478434799616

Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent

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