How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic

This paper analyzes the development of marketing net in TCL and its existing problem, and tries to find out the reforming orientation of household appliances Self-running channels.

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Main Author: Ting, Chen Zhao
Format: Thesis
Published: 2008
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id my-mmu-ep.3310
record_format uketd_dc
spelling my-mmu-ep.33102012-01-03T10:04:08Z How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic 2008-04 Ting, Chen Zhao HF5410-5417.5 Marketing. Distribution of products This paper analyzes the development of marketing net in TCL and its existing problem, and tries to find out the reforming orientation of household appliances Self-running channels. 2008-04 Thesis http://shdl.mmu.edu.my/3310/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Ting, Chen Zhao
How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic
description This paper analyzes the development of marketing net in TCL and its existing problem, and tries to find out the reforming orientation of household appliances Self-running channels.
format Thesis
qualification_level Master's degree
author Ting, Chen Zhao
author_facet Ting, Chen Zhao
author_sort Ting, Chen Zhao
title How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic
title_short How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic
title_full How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic
title_fullStr How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic
title_full_unstemmed How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic
title_sort how to forge market channels belongs to yorself--a case study of tcl company channel strategic
granting_institution University of Multimedia
granting_department Research Library
publishDate 2008
_version_ 1747829479892320256