Study Of Awareness And Perception Of 3G Technology And The Behavioral Intention Amongst 2G Customers In Klang Valley
The purpose of this study is to find the effect of awareness and perception of 3G Technology and its relation to behavioral intention amongst 2G customers in Klang Valley. The study is based on a combination of Theory of Planned Behavior (TPB), Theory of Reason Action (TRA) and technology Acceptance...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2011
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The purpose of this study is to find the effect of awareness and perception of 3G Technology and its relation to behavioral intention amongst 2G customers in Klang Valley. The study is based on a combination of Theory of Planned Behavior (TPB), Theory of Reason Action (TRA) and technology Acceptance Model (TAM). |
|---|