Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia
This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable.
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| Format: | Thesis |
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2011
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| Summary: | This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable. |
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