Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia

Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia

This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable.

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Bibliographic Details
Main Author: Ying Hoe, Dennis Choo
Format: Thesis
Published: 2011
Subjects:
HD28-70 Management
Industrial Management
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id my-mmu-ep.3428
record_format uketd_dc
spelling my-mmu-ep.34282012-03-30T09:15:00Z Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia 2011-08 Ying Hoe, Dennis Choo HD28-70 Management. Industrial Management This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable. 2011-08 Thesis http://shdl.mmu.edu.my/3428/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php phd doctoral University of Multimedia Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Ying Hoe, Dennis Choo
Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia
description This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Ying Hoe, Dennis Choo
author_facet Ying Hoe, Dennis Choo
author_sort Ying Hoe, Dennis Choo
title Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia
title_short Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia
title_full Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia
title_fullStr Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia
title_full_unstemmed Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia
title_sort impact of service quality on corporate image among pheis in malaysia
granting_institution University of Multimedia
granting_department Research Library
publishDate 2011
_version_ 1747829495441653760

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