Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific

Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific

This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating the findings in Part I - industry analysis and its key trends with focus on how low cost carriers, and Part 2 - analysis of the AirAsia\'s corporate structure and developments, to conduct a strategic...

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Main Author: Poh , Phaik See
Format: Thesis
Published: 2008
Subjects:
HE Transportation and Communications
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spelling my-mmu-ep.34302012-03-30T09:11:25Z Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific 2008-12 Poh , Phaik See HE Transportation and Communications This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating the findings in Part I - industry analysis and its key trends with focus on how low cost carriers, and Part 2 - analysis of the AirAsia\'s corporate structure and developments, to conduct a strategic analysis of AirAsia Berhad\'s ability to sustain its competitiveness as a leading low cost carrier in Asia Pasific. 2008-12 Thesis http://shdl.mmu.edu.my/3430/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php phd doctoral University of Multimedia Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Poh , Phaik See
Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific
description This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating the findings in Part I - industry analysis and its key trends with focus on how low cost carriers, and Part 2 - analysis of the AirAsia\'s corporate structure and developments, to conduct a strategic analysis of AirAsia Berhad\'s ability to sustain its competitiveness as a leading low cost carrier in Asia Pasific.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Poh , Phaik See
author_facet Poh , Phaik See
author_sort Poh , Phaik See
title Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific
title_short Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific
title_full Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific
title_fullStr Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific
title_full_unstemmed Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific
title_sort strategic analysis of airasia berhad\'s ability to sustain its competitiveness as a leading low cost carrier in asia pacific
granting_institution University of Multimedia
granting_department Research Library
publishDate 2008
_version_ 1747829495927144448

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