Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia
The Internet service providers (ISPs) play a vital role in the ICT industries in any country and specifically, provide a crucial role in the economical prosperity of Malaysia. Strong brand personality definitely is a critical factor to enhance customer based brand equity of ISPs that help them not o...
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| Format: | Thesis |
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2011
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| Summary: | The Internet service providers (ISPs) play a vital role in the ICT industries in any country and specifically, provide a crucial role in the economical prosperity of Malaysia. Strong brand personality definitely is a critical factor to enhance customer based brand equity of ISPs that help them not only to have a better influence on the customers inside Malaysia but to prepare Malaysian ISPs to compete with the international markets as well. |
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