Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia

Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia

The Internet service providers (ISPs) play a vital role in the ICT industries in any country and specifically, provide a crucial role in the economical prosperity of Malaysia. Strong brand personality definitely is a critical factor to enhance customer based brand equity of ISPs that help them not o...

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Main Author: Boroujeni, Sina Borjian
Format: Thesis
Published: 2011
Subjects:
HE Transportation and Communications
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id my-mmu-ep.3434
record_format uketd_dc
spelling my-mmu-ep.34342012-03-30T07:41:27Z Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia 2011-08 Boroujeni, Sina Borjian HE Transportation and Communications The Internet service providers (ISPs) play a vital role in the ICT industries in any country and specifically, provide a crucial role in the economical prosperity of Malaysia. Strong brand personality definitely is a critical factor to enhance customer based brand equity of ISPs that help them not only to have a better influence on the customers inside Malaysia but to prepare Malaysian ISPs to compete with the international markets as well. 2011-08 Thesis http://shdl.mmu.edu.my/3434/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Boroujeni, Sina Borjian
Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia
description The Internet service providers (ISPs) play a vital role in the ICT industries in any country and specifically, provide a crucial role in the economical prosperity of Malaysia. Strong brand personality definitely is a critical factor to enhance customer based brand equity of ISPs that help them not only to have a better influence on the customers inside Malaysia but to prepare Malaysian ISPs to compete with the international markets as well.
format Thesis
qualification_level Master's degree
author Boroujeni, Sina Borjian
author_facet Boroujeni, Sina Borjian
author_sort Boroujeni, Sina Borjian
title Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia
title_short Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia
title_full Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia
title_fullStr Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia
title_full_unstemmed Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia
title_sort influence of brand personality on brand equity for internet service provider (isp\'s) in malaysia
granting_institution University of Multimedia
granting_department Research Library
publishDate 2011
_version_ 1747829496909660160

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