$Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia$

Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia

The Internet service providers (ISPs) play a vital role in the ICT industries in any country and specifically, provide a crucial role in the economical prosperity of Malaysia. Strong brand personality definitely is a critical factor to enhance customer based brand equity of ISPs that help them not o...

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书目详细资料
主要作者:	Boroujeni, Sina Borjian
格式:	Thesis
出版:	2011
主题:	HE Transportation and Communications
标签:	添加标签没有标签, 成为第一个标记此记录!

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