Fashion Follower Behavior: An Investigation Into The Tendency To Observe Others In Purchase Decision Making

The purpose of this research is to investigate the tendency of consumers in observing the purchase behavior of others as a purchase decision heuristic in order to simplify the process of decision making. The study is conducted in the area of fashion clothing by measuring the consumers\' propens...

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Bibliographic Details
Main Author:	Abarashi, Jamal
Format:	Thesis
Published:	2011
Subjects:	BF Psychology (General)
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id	my-mmu-ep.3439
record_format	uketd_dc
spelling	my-mmu-ep.34392012-03-30T07:16:13Z Fashion Follower Behavior: An Investigation Into The Tendency To Observe Others In Purchase Decision Making 2011-08 Abarashi, Jamal BF Psychology (General) The purpose of this research is to investigate the tendency of consumers in observing the purchase behavior of others as a purchase decision heuristic in order to simplify the process of decision making. The study is conducted in the area of fashion clothing by measuring the consumers\' propensity to observe and its effects on purchase intention and testing the likely effects of individual consumer factors which are consisted of : brand choice overload, consumer self-confidence, and consumer propensity to conform on propensity to observe. The demographic factor of gender is expected to mediate the relationships between consumer self-confidence, propensity to conform, and consumer propensity to observe. 2011-08 Thesis http://shdl.mmu.edu.my/3439/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	BF Psychology (General)
spellingShingle	BF Psychology (General) Abarashi, Jamal Fashion Follower Behavior: An Investigation Into The Tendency To Observe Others In Purchase Decision Making
description	The purpose of this research is to investigate the tendency of consumers in observing the purchase behavior of others as a purchase decision heuristic in order to simplify the process of decision making. The study is conducted in the area of fashion clothing by measuring the consumers\' propensity to observe and its effects on purchase intention and testing the likely effects of individual consumer factors which are consisted of : brand choice overload, consumer self-confidence, and consumer propensity to conform on propensity to observe. The demographic factor of gender is expected to mediate the relationships between consumer self-confidence, propensity to conform, and consumer propensity to observe.
format	Thesis
qualification_level	Master's degree
author	Abarashi, Jamal
author_facet	Abarashi, Jamal
author_sort	Abarashi, Jamal
title	Fashion Follower Behavior: An Investigation Into The Tendency To Observe Others In Purchase Decision Making
title_short	Fashion Follower Behavior: An Investigation Into The Tendency To Observe Others In Purchase Decision Making
title_full	Fashion Follower Behavior: An Investigation Into The Tendency To Observe Others In Purchase Decision Making
title_fullStr	Fashion Follower Behavior: An Investigation Into The Tendency To Observe Others In Purchase Decision Making
title_full_unstemmed	Fashion Follower Behavior: An Investigation Into The Tendency To Observe Others In Purchase Decision Making
title_sort	fashion follower behavior: an investigation into the tendency to observe others in purchase decision making
granting_institution	University of Multimedia
granting_department	Research Library
publishDate	2011
_version_	1747829498135445504

Fashion Follower Behavior: An Investigation Into The Tendency To Observe Others In Purchase Decision Making

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