Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention
The research utilized a survey methodology to understand consumer purchase behavior toward such products and how packaging elements can affect buying decisions or better to say consumer purchase intention. Extrinsic package elements play a vital role in representing the product for many consumers, e...
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my-mmu-ep.34402012-03-30T07:15:30Z Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention 2011-08 Samimi, Soroush BF Psychology (General) The research utilized a survey methodology to understand consumer purchase behavior toward such products and how packaging elements can affect buying decisions or better to say consumer purchase intention. Extrinsic package elements play a vital role in representing the product for many consumers, especially for low involvement consumers when they are in hurry to buy their goods. 2011-08 Thesis http://shdl.mmu.edu.my/3440/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library |
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Multimedia University |
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MMU Institutional Repository |
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BF Psychology (General) |
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BF Psychology (General) Samimi, Soroush Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention |
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The research utilized a survey methodology to understand consumer purchase behavior toward such products and how packaging elements can affect buying decisions or better to say consumer purchase intention. Extrinsic package elements play a vital role in representing the product for many consumers, especially for low involvement consumers when they are in hurry to buy their goods. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Samimi, Soroush |
author_facet |
Samimi, Soroush |
author_sort |
Samimi, Soroush |
title |
Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention |
title_short |
Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention |
title_full |
Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention |
title_fullStr |
Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention |
title_full_unstemmed |
Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention |
title_sort |
impact of packaging as a marketing tool on consumer purchase intention |
granting_institution |
University of Multimedia |
granting_department |
Research Library |
publishDate |
2011 |
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1747829498381860864 |