Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention

The research utilized a survey methodology to understand consumer purchase behavior toward such products and how packaging elements can affect buying decisions or better to say consumer purchase intention. Extrinsic package elements play a vital role in representing the product for many consumers, e...

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Bibliographic Details
Main Author:	Samimi, Soroush
Format:	Thesis
Published:	2011
Subjects:	BF Psychology (General)
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id	my-mmu-ep.3440
record_format	uketd_dc
spelling	my-mmu-ep.34402012-03-30T07:15:30Z Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention 2011-08 Samimi, Soroush BF Psychology (General) The research utilized a survey methodology to understand consumer purchase behavior toward such products and how packaging elements can affect buying decisions or better to say consumer purchase intention. Extrinsic package elements play a vital role in representing the product for many consumers, especially for low involvement consumers when they are in hurry to buy their goods. 2011-08 Thesis http://shdl.mmu.edu.my/3440/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	BF Psychology (General)
spellingShingle	BF Psychology (General) Samimi, Soroush Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention
description	The research utilized a survey methodology to understand consumer purchase behavior toward such products and how packaging elements can affect buying decisions or better to say consumer purchase intention. Extrinsic package elements play a vital role in representing the product for many consumers, especially for low involvement consumers when they are in hurry to buy their goods.
format	Thesis
qualification_level	Master's degree
author	Samimi, Soroush
author_facet	Samimi, Soroush
author_sort	Samimi, Soroush
title	Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention
title_short	Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention
title_full	Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention
title_fullStr	Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention
title_full_unstemmed	Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention
title_sort	impact of packaging as a marketing tool on consumer purchase intention
granting_institution	University of Multimedia
granting_department	Research Library
publishDate	2011
_version_	1747829498381860864

Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention

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