A Study Of Entrepreneurs' Characteristics, Management Skills, Marketing Strategies And Business Performance Among Multimedia Related Small Businesses
The aim of this study was to examine the co-relationship between entrepreneurs' characteristics, management skills, marketing strategies and business performance of multimedia related small businesses in Melaka, Malaysia. Based on previous empirical findings and theoretical literature, a new re...
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Main Author: | Gan , Geok Chew |
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Format: | Thesis |
Published: |
2000
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