Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia
This study described the processed chicken meat industries is the most developed industries among the processed food industries in Malaysia. This study were purposed to profile consumers' perceptions on processed chicken meat, to measure consumers level of acceptance on processed chicken meat a...
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| 格式: | Thesis |
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2012
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| 总结: | This study described the processed chicken meat industries is the most developed industries among the processed food industries in Malaysia. This study were purposed to profile consumers' perceptions on processed chicken meat, to measure consumers level of acceptance on processed chicken meat and also to recommend strategies for growth in the processed chicken meat market |
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