Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia

This study described the processed chicken meat industries is the most developed industries among the processed food industries in Malaysia. This study were purposed to profile consumers' perceptions on processed chicken meat, to measure consumers level of acceptance on processed chicken meat a...

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Main Author: Thangavelu, Suresh
Format: Thesis
Published: 2012
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id my-mmu-ep.3574
record_format uketd_dc
spelling my-mmu-ep.35742012-11-08T00:20:09Z Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia 2012-04-15 Thangavelu, Suresh HF Commerce This study described the processed chicken meat industries is the most developed industries among the processed food industries in Malaysia. This study were purposed to profile consumers' perceptions on processed chicken meat, to measure consumers level of acceptance on processed chicken meat and also to recommend strategies for growth in the processed chicken meat market 2012-04 Thesis http://shdl.mmu.edu.my/3574/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution Multimedia University
collection MMU Institutional Repository
topic HF Commerce
spellingShingle HF Commerce
Thangavelu, Suresh
Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia
description This study described the processed chicken meat industries is the most developed industries among the processed food industries in Malaysia. This study were purposed to profile consumers' perceptions on processed chicken meat, to measure consumers level of acceptance on processed chicken meat and also to recommend strategies for growth in the processed chicken meat market
format Thesis
qualification_level Master's degree
author Thangavelu, Suresh
author_facet Thangavelu, Suresh
author_sort Thangavelu, Suresh
title Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia
title_short Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia
title_full Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia
title_fullStr Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia
title_full_unstemmed Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia
title_sort malaysian consumers' perceptions and acceptance of processed food in malaysia
granting_institution Multimedia University
granting_department Graduate School of Management
publishDate 2012
_version_ 1747829517693485056