Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia
This study described the processed chicken meat industries is the most developed industries among the processed food industries in Malaysia. This study were purposed to profile consumers' perceptions on processed chicken meat, to measure consumers level of acceptance on processed chicken meat a...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Published: |
2012
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my-mmu-ep.3574 |
---|---|
record_format |
uketd_dc |
spelling |
my-mmu-ep.35742012-11-08T00:20:09Z Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia 2012-04-15 Thangavelu, Suresh HF Commerce This study described the processed chicken meat industries is the most developed industries among the processed food industries in Malaysia. This study were purposed to profile consumers' perceptions on processed chicken meat, to measure consumers level of acceptance on processed chicken meat and also to recommend strategies for growth in the processed chicken meat market 2012-04 Thesis http://shdl.mmu.edu.my/3574/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management |
institution |
Multimedia University |
collection |
MMU Institutional Repository |
topic |
HF Commerce |
spellingShingle |
HF Commerce Thangavelu, Suresh Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia |
description |
This study described the processed chicken meat industries is the most developed industries among the processed food industries in Malaysia. This study were purposed to profile consumers' perceptions on processed chicken meat, to measure consumers level of acceptance on processed chicken meat and also to recommend strategies for growth in the processed chicken meat market |
format |
Thesis |
qualification_level |
Master's degree |
author |
Thangavelu, Suresh |
author_facet |
Thangavelu, Suresh |
author_sort |
Thangavelu, Suresh |
title |
Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia |
title_short |
Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia |
title_full |
Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia |
title_fullStr |
Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia |
title_full_unstemmed |
Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia |
title_sort |
malaysian consumers' perceptions and acceptance of processed food in malaysia |
granting_institution |
Multimedia University |
granting_department |
Graduate School of Management |
publishDate |
2012 |
_version_ |
1747829517693485056 |