Consumer Evaluation Of Processed Food Risk Management In Klang Valley,Malaysia

The main objectives of this study is to identify factors which affect consumer perception about food risk management quality in Malaysia. Seven factors of evaluation,namely proactive consumer protection,skepticism in risk management,expertise of risk managers,honesty of risk managers,reactive risk m...

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Main Author:	Mirza, Tara
Format:	Thesis
Published:	2011
Subjects:	HD61 Risk in industry Risk management
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id	my-mmu-ep.3578
record_format	uketd_dc
spelling	my-mmu-ep.35782012-11-08T03:38:04Z Consumer Evaluation Of Processed Food Risk Management In Klang Valley,Malaysia 2011-12-15 Mirza, Tara HD61 Risk in industry. Risk management The main objectives of this study is to identify factors which affect consumer perception about food risk management quality in Malaysia. Seven factors of evaluation,namely proactive consumer protection,skepticism in risk management,expertise of risk managers,honesty of risk managers,reactive risk management,knowledge sources and confidence in labeling are found to be the most appropriate for the purpose of this study. Results of this study revealed that proactive consumer protection has a strong influence on consumer perception regarding food risk management quality. 2011-12 Thesis http://shdl.mmu.edu.my/3578/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD61 Risk in industry Risk management
spellingShingle	HD61 Risk in industry Risk management Mirza, Tara Consumer Evaluation Of Processed Food Risk Management In Klang Valley,Malaysia
description	The main objectives of this study is to identify factors which affect consumer perception about food risk management quality in Malaysia. Seven factors of evaluation,namely proactive consumer protection,skepticism in risk management,expertise of risk managers,honesty of risk managers,reactive risk management,knowledge sources and confidence in labeling are found to be the most appropriate for the purpose of this study. Results of this study revealed that proactive consumer protection has a strong influence on consumer perception regarding food risk management quality.
format	Thesis
qualification_level	Master's degree
author	Mirza, Tara
author_facet	Mirza, Tara
author_sort	Mirza, Tara
title	Consumer Evaluation Of Processed Food Risk Management In Klang Valley,Malaysia
title_short	Consumer Evaluation Of Processed Food Risk Management In Klang Valley,Malaysia
title_full	Consumer Evaluation Of Processed Food Risk Management In Klang Valley,Malaysia
title_fullStr	Consumer Evaluation Of Processed Food Risk Management In Klang Valley,Malaysia
title_full_unstemmed	Consumer Evaluation Of Processed Food Risk Management In Klang Valley,Malaysia
title_sort	consumer evaluation of processed food risk management in klang valley,malaysia
granting_institution	Multimedia University
granting_department	Faculty of Management
publishDate	2011
_version_	1747829518665515008

Consumer Evaluation Of Processed Food Risk Management In Klang Valley,Malaysia

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