The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia

This study was conducted to discover the relationship between brand loyalty and brand cultism for luxury handbags among Millennial (Generation Y). This paper also discussed on the importance of building a strong brand in the market.

Saved in:

Bibliographic Details
Main Author:	Mohd Radzidin, Amirah
Format:	Thesis
Published:	2012
Subjects:	HF5410-5417.5 Marketing Distribution of products HF Commerce
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-mmu-ep.3584
record_format	uketd_dc
spelling	my-mmu-ep.35842012-11-09T06:06:22Z The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia 2012-04-15 Mohd Radzidin, Amirah HF5410-5417.5 Marketing. Distribution of products HF Commerce This study was conducted to discover the relationship between brand loyalty and brand cultism for luxury handbags among Millennial (Generation Y). This paper also discussed on the importance of building a strong brand in the market. 2012-04 Thesis http://shdl.mmu.edu.my/3584/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products HF Commerce
spellingShingle	HF5410-5417.5 Marketing Distribution of products HF Commerce Mohd Radzidin, Amirah The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia
description	This study was conducted to discover the relationship between brand loyalty and brand cultism for luxury handbags among Millennial (Generation Y). This paper also discussed on the importance of building a strong brand in the market.
format	Thesis
qualification_level	Master's degree
author	Mohd Radzidin, Amirah
author_facet	Mohd Radzidin, Amirah
author_sort	Mohd Radzidin, Amirah
title	The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia
title_short	The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia
title_full	The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia
title_fullStr	The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia
title_full_unstemmed	The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia
title_sort	relationship between brand loyalty and brand cultism for luxury handbags among the millennials in malaysia
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2012
_version_	1747829520131424256

The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia

Similar Items