The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia
This study was conducted to discover the relationship between brand loyalty and brand cultism for luxury handbags among Millennial (Generation Y). This paper also discussed on the importance of building a strong brand in the market.
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Main Author: | Mohd Radzidin, Amirah |
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Format: | Thesis |
Published: |
2012
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