Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia

This study sought to develop the knowledge of the consumer behavior in the green hotel context by applying the Theory of Planned Behavior (TPB) and considering the role of collectivism and socio-demographic characteristics as the additional variables into the TPB model. The specific objectives were...

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Bibliographic Details
Main Author:	Mahdavi, Falagh
Format:	Thesis
Published:	2012
Subjects:	HF5410-5417.5 Marketing Distribution of products HF Commerce
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id	my-mmu-ep.3585
record_format	uketd_dc
spelling	my-mmu-ep.35852012-11-09T06:11:25Z Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia 2012-04 Mahdavi, Falagh HF5410-5417.5 Marketing. Distribution of products HF Commerce This study sought to develop the knowledge of the consumer behavior in the green hotel context by applying the Theory of Planned Behavior (TPB) and considering the role of collectivism and socio-demographic characteristics as the additional variables into the TPB model. The specific objectives were to examine the influence of attitude,subjective norm,perceived behavioral control,collectivism and socio-demographic characteristics on the behavioral intention toward the choice of green hotels in order to verify which of them can predict the behavioral intention of hotel guests. 2012-04 Thesis http://shdl.mmu.edu.my/3585/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products HF Commerce
spellingShingle	HF5410-5417.5 Marketing Distribution of products HF Commerce Mahdavi, Falagh Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia
description	This study sought to develop the knowledge of the consumer behavior in the green hotel context by applying the Theory of Planned Behavior (TPB) and considering the role of collectivism and socio-demographic characteristics as the additional variables into the TPB model. The specific objectives were to examine the influence of attitude,subjective norm,perceived behavioral control,collectivism and socio-demographic characteristics on the behavioral intention toward the choice of green hotels in order to verify which of them can predict the behavioral intention of hotel guests.
format	Thesis
qualification_level	Master's degree
author	Mahdavi, Falagh
author_facet	Mahdavi, Falagh
author_sort	Mahdavi, Falagh
title	Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia
title_short	Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia
title_full	Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia
title_fullStr	Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia
title_full_unstemmed	Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia
title_sort	antecedents of behavioral intention toward choosing environmental friendly hotels : an empirical study in malaysia
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2012
_version_	1747829520369451008

Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia

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