Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)
This study tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. The small and medium-sized enterprises (SMEs) will be considered as the focus of the study. The results of this study may be helpful for SME\'s manag...
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| Format: | Thesis |
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2011
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| Summary: | This study tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. The small and medium-sized enterprises (SMEs) will be considered as the focus of the study. The results of this study may be helpful for SME\'s managers,IT consultants,vendors and government agencies in drawing guidelines on how to encourage and motivate widespread adoption of CRM to empower Malaysia\'s SME\'s to compete in the global business environment on par with larger firms. |
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