Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)

This study tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. The small and medium-sized enterprises (SMEs) will be considered as the focus of the study. The results of this study may be helpful for SME\'s manag...

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Bibliographic Details
Main Author:	Abedyan, Ehsan
Format:	Thesis
Published:	2011
Subjects:	HF5410-5417.5 Marketing Distribution of products HF Commerce
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id	my-mmu-ep.3590
record_format	uketd_dc
spelling	my-mmu-ep.35902012-11-12T05:48:25Z Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs) 2011-12-05 Abedyan, Ehsan HF5410-5417.5 Marketing. Distribution of products HF Commerce This study tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. The small and medium-sized enterprises (SMEs) will be considered as the focus of the study. The results of this study may be helpful for SME\'s managers,IT consultants,vendors and government agencies in drawing guidelines on how to encourage and motivate widespread adoption of CRM to empower Malaysia\'s SME\'s to compete in the global business environment on par with larger firms. 2011-12 Thesis http://shdl.mmu.edu.my/3590/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products HF Commerce
spellingShingle	HF5410-5417.5 Marketing Distribution of products HF Commerce Abedyan, Ehsan Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)
description	This study tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. The small and medium-sized enterprises (SMEs) will be considered as the focus of the study. The results of this study may be helpful for SME\'s managers,IT consultants,vendors and government agencies in drawing guidelines on how to encourage and motivate widespread adoption of CRM to empower Malaysia\'s SME\'s to compete in the global business environment on par with larger firms.
format	Thesis
qualification_level	Master's degree
author	Abedyan, Ehsan
author_facet	Abedyan, Ehsan
author_sort	Abedyan, Ehsan
title	Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)
title_short	Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)
title_full	Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)
title_fullStr	Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)
title_full_unstemmed	Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)
title_sort	determinants of the adoption of customer relationship management (crm) in malaysian small and medium-sized enterprises (smes)
granting_institution	Multimedia University
granting_department	Faculty of Management
publishDate	2011
_version_	1747829521597333504

Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)

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