Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)
This study tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. The small and medium-sized enterprises (SMEs) will be considered as the focus of the study. The results of this study may be helpful for SME\'s manag...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2011
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|