Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)
This study tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. The small and medium-sized enterprises (SMEs) will be considered as the focus of the study. The results of this study may be helpful for SME\'s manag...
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| Format: | Thesis |
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2011
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