Role of Service Quality On Customer Satisfaction In Air Asia

The purpose of this study was to analyze the service quality dimensions and their relationship with customer satisfaction. This study also explores the influence of service quality on customer satisfaction. The result of this study indicates that reliability,technology,empathy and tangibility were t...

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Bibliographic Details
Main Author:	Pratap Singh, Tarun
Format:	Thesis
Published:	2012
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.3593
record_format	uketd_dc
spelling	my-mmu-ep.35932012-11-09T08:50:08Z Role of Service Quality On Customer Satisfaction In Air Asia 2012-12-29 Pratap Singh, Tarun HF5410-5417.5 Marketing. Distribution of products The purpose of this study was to analyze the service quality dimensions and their relationship with customer satisfaction. This study also explores the influence of service quality on customer satisfaction. The result of this study indicates that reliability,technology,empathy and tangibility were the significant predictors of customer satisfaction. 2012-12 Thesis http://shdl.mmu.edu.my/3593/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Pratap Singh, Tarun Role of Service Quality On Customer Satisfaction In Air Asia
description	The purpose of this study was to analyze the service quality dimensions and their relationship with customer satisfaction. This study also explores the influence of service quality on customer satisfaction. The result of this study indicates that reliability,technology,empathy and tangibility were the significant predictors of customer satisfaction.
format	Thesis
qualification_level	Master's degree
author	Pratap Singh, Tarun
author_facet	Pratap Singh, Tarun
author_sort	Pratap Singh, Tarun
title	Role of Service Quality On Customer Satisfaction In Air Asia
title_short	Role of Service Quality On Customer Satisfaction In Air Asia
title_full	Role of Service Quality On Customer Satisfaction In Air Asia
title_fullStr	Role of Service Quality On Customer Satisfaction In Air Asia
title_full_unstemmed	Role of Service Quality On Customer Satisfaction In Air Asia
title_sort	role of service quality on customer satisfaction in air asia
granting_institution	Multimedia University
granting_department	Faculty of Management
publishDate	2012
_version_	1747829522333433856

Role of Service Quality On Customer Satisfaction In Air Asia

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