Service quality in Malaysian Private Universities : Perspectives Of International Students
The present study intends to investigate the impact of service quality dimensions (tangibility,responsiveness,reliability,assurance and empathy) adopted from the SERVQUAL Model on international post graduate students' satisfaction in private higher educational institutions in Malaysia.
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my-mmu-ep.35952012-11-12T00:20:02Z Service quality in Malaysian Private Universities : Perspectives Of International Students 2012-04-15 Langroudi, Atefeh Charmchian HF5410-5417.5 Marketing. Distribution of products The present study intends to investigate the impact of service quality dimensions (tangibility,responsiveness,reliability,assurance and empathy) adopted from the SERVQUAL Model on international post graduate students' satisfaction in private higher educational institutions in Malaysia. 2012-04 Thesis http://shdl.mmu.edu.my/3595/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management |
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Multimedia University |
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MMU Institutional Repository |
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HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Langroudi, Atefeh Charmchian Service quality in Malaysian Private Universities : Perspectives Of International Students |
description |
The present study intends to investigate the impact of service quality dimensions (tangibility,responsiveness,reliability,assurance and empathy) adopted from the SERVQUAL Model on international post graduate students' satisfaction in private higher educational institutions in Malaysia. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Langroudi, Atefeh Charmchian |
author_facet |
Langroudi, Atefeh Charmchian |
author_sort |
Langroudi, Atefeh Charmchian |
title |
Service quality in Malaysian Private Universities : Perspectives Of International Students |
title_short |
Service quality in Malaysian Private Universities : Perspectives Of International Students |
title_full |
Service quality in Malaysian Private Universities : Perspectives Of International Students |
title_fullStr |
Service quality in Malaysian Private Universities : Perspectives Of International Students |
title_full_unstemmed |
Service quality in Malaysian Private Universities : Perspectives Of International Students |
title_sort |
service quality in malaysian private universities : perspectives of international students |
granting_institution |
Multimedia University |
granting_department |
Graduate School of Management |
publishDate |
2012 |
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1747829522577752064 |