E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia

E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia

This study was aimed at confirming the relationship between e-service quality and customers\' behavioral intentions in an online group buying website in Malaysia. Implication of these results suggest that the key basic attributes need to be assessed in order to improve overall service quality.

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Bibliographic Details
Main Author: Mohammad Taheri, Mehdi
Format: Thesis
Published: 2011
Subjects:
HC79 Special Topics
Including air pollution, automation, consumer demand, famines, flow of funds, etc.
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id my-mmu-ep.3600
record_format uketd_dc
spelling my-mmu-ep.36002012-11-12T04:04:30Z E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia 2011-12-06 Mohammad Taheri, Mehdi HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. This study was aimed at confirming the relationship between e-service quality and customers\' behavioral intentions in an online group buying website in Malaysia. Implication of these results suggest that the key basic attributes need to be assessed in order to improve overall service quality. 2011-12 Thesis http://shdl.mmu.edu.my/3600/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management
institution Multimedia University
collection MMU Institutional Repository
topic HC79 Special Topics
Including air pollution, automation, consumer demand, famines, flow of funds, etc.
spellingShingle HC79 Special Topics
Including air pollution, automation, consumer demand, famines, flow of funds, etc.
Mohammad Taheri, Mehdi
E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia
description This study was aimed at confirming the relationship between e-service quality and customers\' behavioral intentions in an online group buying website in Malaysia. Implication of these results suggest that the key basic attributes need to be assessed in order to improve overall service quality.
format Thesis
qualification_level Master's degree
author Mohammad Taheri, Mehdi
author_facet Mohammad Taheri, Mehdi
author_sort Mohammad Taheri, Mehdi
title E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia
title_short E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia
title_full E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia
title_fullStr E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia
title_full_unstemmed E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia
title_sort e-service quality and online customers\' intentions in group buying websites in malaysia
granting_institution Multimedia University
granting_department Faculty of Management
publishDate 2011
_version_ 1747829523792003072

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