Determinants of Continued Intention to Use Social Network Service Among MMU Students

The research objective of this study is to examine the relationship between factors that influence users continue intention to use SNS among MMU students. This study has developed based on three models to predict MMU students continued intention to use SNSs. This tsudy also can benefit the MMU. The...

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Main Author: Mazhari Abbassi, Hedieh
Format: Thesis
Published: 2011
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id my-mmu-ep.3602
record_format uketd_dc
spelling my-mmu-ep.36022012-11-14T02:11:20Z Determinants of Continued Intention to Use Social Network Service Among MMU Students 2011-12-12 Mazhari Abbassi, Hedieh HM Sociology The research objective of this study is to examine the relationship between factors that influence users continue intention to use SNS among MMU students. This study has developed based on three models to predict MMU students continued intention to use SNSs. This tsudy also can benefit the MMU. The lecturers of MMU can use the feature of SNS to develop online learning that make some interaction environment with students. 2011-12 Thesis http://shdl.mmu.edu.my/3602/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management
institution Multimedia University
collection MMU Institutional Repository
topic HM Sociology
spellingShingle HM Sociology
Mazhari Abbassi, Hedieh
Determinants of Continued Intention to Use Social Network Service Among MMU Students
description The research objective of this study is to examine the relationship between factors that influence users continue intention to use SNS among MMU students. This study has developed based on three models to predict MMU students continued intention to use SNSs. This tsudy also can benefit the MMU. The lecturers of MMU can use the feature of SNS to develop online learning that make some interaction environment with students.
format Thesis
qualification_level Master's degree
author Mazhari Abbassi, Hedieh
author_facet Mazhari Abbassi, Hedieh
author_sort Mazhari Abbassi, Hedieh
title Determinants of Continued Intention to Use Social Network Service Among MMU Students
title_short Determinants of Continued Intention to Use Social Network Service Among MMU Students
title_full Determinants of Continued Intention to Use Social Network Service Among MMU Students
title_fullStr Determinants of Continued Intention to Use Social Network Service Among MMU Students
title_full_unstemmed Determinants of Continued Intention to Use Social Network Service Among MMU Students
title_sort determinants of continued intention to use social network service among mmu students
granting_institution Multimedia University
granting_department Faculty of Management
publishDate 2011
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